Re-branding of Waitzinger pumps is just the first step to integration with new parent Liebherr

Having acquired concrete pump manufacturer Waitzinger in October 2012, Liebherr is presenting the four-pump range in the yellow Liebherr livery. This is the first step towards integrating Waitzinger into the huge Liebherr empire. The next steps will see the integration of the two sales organisations. There will be some markets where Liebherr is strong and some where Waitzinger is strong, said spokesperson Kristian Kueppers. We have to look at these and build up the sales organisation where it is required